Friday, May 20, 2011

Never mind the critics ...

... unless they say nice things about you.

We are in the "blurb" collecting phase of the book (along with multiple other phases tracking along simultaneously -- the pre-marketing phase, the proofing phase, etc.), and several have come in so far. And they're very nice.

It's hard to know what to think about comments from people who know you. So I don't know how I feel from an ego standpoint, but from a marketing perspective, we've got some good stuff. To wit:
From the president of a communications firm: "Rob’s characteristic savvy and wit come through loud and clear in this insightful and practical handbook for leaders."

From a former director at a major consumer products company: "Both business and acting have their share of drama, but "Act Like You Mean Business" captures their intersection perfectly. Whether writing the "About Us" section for a website or checking your fear during a crisis, this practical guide offers lots of practical advice and is like having your very own pocket communicator."

From a SVP at top PR global PR firm: "I adore this book; it’s chock full of very useful advice about how to communicate successfully for business people AND anyone – even actors! It should be required reading for every Fortune 500 CEO."
I hardly know that last guy. He's just someone I've networked with a little over the past couple of years. So it's very nice. I will be interested to see what kind of feedback we get from totally objective sources. For now, though, it's a good thing.

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