Some tips for business

Treat people like vendors and they will act like vendors, doing what they're told -- no more, no less. Treat them like partners and they will rise to the job, going beyond what's asked to what's really needed.

Don't let non-communications people make important decisions about communications.

Acknowledge hard work and show gratitude.

Be open and inclusive with information and feedback, or be prepared for mediocre results.

If you hire someone for their expertise, take their advice.

If you take away responsibility, don't try to give it back. That's like trying to pass handfuls of water back and forth. Something is lost every time.