I put up a fan page on Facebook, which I plan to use not to overtly promote the book, but to provide a platform for dialogue on issues of communication and language and other themes from the book. So I'll be trickling out various wisdom nuggets (today I went through the chapters and harvested seven pages' worth of material) and commenting on things in the news and reposting and linking to relevant content.
Tomorrow I do an email blast to clients, colleagues, old friends and others who aren't on Facebook. Then I'll also notify people in various professional groups and message boards I belong to.
Finally, I published the new blog. I will probably start posting all book-related stuff over there instead of here.
And I put together some marketing language:
Finally, I edited two more chapters today. That's 22 of 26. Just the hard ones left.
What can business people learn from actors and playwrights and screenwriters?
* How to express ideas more visually and with greater impact.
* Harnessing the power of emotion to break through to audiences.
* Using stories to convey meaning.
This forthcoming book, HIGH-PERFORMANCE COMMUNICATION, takes the best lessons from the world of theater, TV and film and applies them to business.
For writing that really performs, learn to communicate like an actor.