Thursday, May 27, 2010

Baker's Dozen

The last thing I felt like doing at the end of today, after a long week that's not over, is writing another chapter. But I did. I parked myself outside at Argo and tapped this one out:
  • Getting from Point A to Point B -- What Second City's tight sketchwriting structure taught me about keeping communications pieces disciplined and outcome-focused, free of tangents and stray threads that don't serve the narrative or move it forward. It's especially hard to do when clients are always trying to throw more and more stuff that doesn't belong into a document.
I'm glad I got it done. That's 13 chapters in four weeks. Looking ahead, I see at least 6 solid chapters, and a few that definitely need some fleshing out, rethinking or throwing out.

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