You work with a client, often in an intense process of back and forth, getting to know them, to understand them as an organization -- their goals, their culture -- and you develop something that you believe accurately captures their true "voice" and deliver it, on time (or even early), and your instinct is that it's probably very close to the mark, closer than they had any reason to expect and ... silencio!
In which case, they're either completely bowled over ... or stunned at how badly you missed and awed at the prospect of how much more work it will take to get it right. Nine times out of ten it's the former -- hell, more like 99 times out of 100. Yet still, the non-response puts thoughts in your head. Thoughts that don't belong there. Even though their comments aren't even due for another day.
Oh, well. We shall see, I suppose. Only thing I can do (other than a gentle pestering e-mail) is turn my attention to the next thing -- an ad campaign about bankruptcy. Good times!
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